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Custom(er) Stories

InStitchu crafts custom, tailored menswear for the modern gentleman — but who is the modern gentleman?

From our Showrooms, to our customisation options, to our collections, each element of InStitchu is inspired by who we come across each day. From Athletes, to Bartenders, to Bankers to Farmers, InStitchu's client base is diverse, consisting of hundreds of unique individuals, all with a personal story.

Through 'Custom(er) Stories', we're introducing the different faces behind our brand.

Who are you? We would love to hear your custom story. Please send it through to us here, or share your story on instagram, facebook or twitter via the hashtag #InStitchuCustomStories for your chance to be featured.

Tell us your custom(er) story
Todd Liubinskas

Todd Liubinskas

Fitness Expert, Men's Health ambassador and Entrepreneur

"When you feel confident in how you look, you give off an energy that is contagious"

Fitness expert, Men's Health ambassador and entrepreneur, Todd Liubinskas found his perfect fit at our George St Sydney Showroom. Todd lives and loves his job and took us through running multiple businesses and spreading his passion and guide for a healthy lifestyle—to read the full interview on our InSider blog, click here.

Brenden Hall

Brenden Hall

Australian Paralympic Swimmer

"Being a Paralympic Swimmer and having broad shoulders, I’ve always struggled to find shirts that fit. That all changed when I discovered InStitchu—my shirts from InStitchu fit perfectly and make me feel great—and when you feel great you perform great. The service from InStitchu was second to none. The team were amazing to deal with and the whole process was seamless."

Brenden Hall is an Australian Paralympic Swimmer who won two gold medals at the 2012 Summer Paralympics in London. He represented Australia at the 2016 Rio Paralympics where he won one gold, one silver and one bronze medal.

Brandon Copeland

Brandon Copeland

Football Linebacker for the New York Jets

"I am 6'3, 267 pounds with 33 inch arms and thighs that don't fit well in suits! I worked on Wall Street in the NFL off-season and it was always tough to shop for clothes, however with InStitchu, I got a great experience in the city, as well as a suit that fits me perfectly."

Brandon Copeland is the Linebacker for the New York Jets NFL Team, works on Wall Street during the week, and is a Professor and alumni at the University of Pennsylvania.

Shaun Birley

Shaun Birley

E-Commerce and International Fashion Distributor, Australia

"For me creating a custom look is like signing something with your signature. Its unique to you and over time it subtly changes. My InStitchu suit's foundation is unique to me, and over time I slowly subtly change the finer details. InStitchu has always been flexible with my creativity when designing a look, and this is what ultimately gives me confidence when I put it on."

Shaun Birley is an Australian fashion, lifestyle, and travel editor who also diverts his entrepreneurial skills by helping businesses grow internationally in the e-commerce world.

Anthony Morrison

Anthony Morrison

Good Morning America Social Media Producer, New York City

"When the red carpet calls, I have to answer with a sharp look that makes the celebs want to talk to me! My custom suits and shirts from InStitchu ensures my bold and vibrant style matches with my personality. I'm most confident when I know I look ready to rock a big event and InStitchu helps me accomplish that."

As the Social Media Producer of Good Morning America, you can find New York City based Anthony Morrison on the red carpet, from the MET Gala to the Tony Awards.

Miguel Aranda  New York City Bartender

Miguel Aranda New York City Bartender

Daniel, Apotheke & Boticarios

"Fashion is such an integral element to first impressions and is definitely a key starting point to the angle of my menus—if I see a man in a nice suit, I can imagine that he may enjoy a gin martini and if he’s drinking hendrix, he’s probably very well travelled. If he’s wearing a nice summer shirt, I offer them a classic daiquiri—something more casual."

Miguel Aranda is a Mexican born Mixologist whose botanic cocktail creations have graced the menus of a multitude of bars across New York City such as the Botanic Lab, Michelin Star restaurant Daniel, Apotheke and Boticarios. You can read more about Miguel's story here.

Tony Shorter

Tony Shorter

InStitchu Father's Day Campaign Customer featured in #UndagYourDad

"I have never had a suit that fits properly before and custom, tailored wasn't really a part of my usual language. So when I put on my first InStitchu suit, I really did feel like a new man!"

Tony Shorter, lives by Sydney's beautiful Coogee beach and featured in InStitchu's #UndagYourDad Father's Day campaign, where he received a well deserved Father's Day makeover.

Loris Michelletti

Loris Michelletti

InStitchu Sydney Stylist

"To me, style is an expression of personal choice and InStitchu is a brand that I believe truly expresses this—whether you want a fancy lining, or a brighter fabric, the customisation options that you can explore with InStitchu enable you to reflect your personality and unique tastes through what you wear. An outfit is not really about one single piece, it's all about the details."

Passionate about menswear, Italian raised Loris Michelleti made the move to Australia in 2009 and is now InStitchu's NSW Area Manager.

Diego Leon

Diego Leon

Menswear Content Creator, New York City

"The amazing thing about style is that you can shape it. Style is something you can make your own—dandy or casual? Modern or old-school? And that's also the beauty of made-to-measure suiting—with InStitchu I'm able to build suits to cater to whatever needs I desire. I'm more of an old-school kind of guy, and I'm able to add things like wide lapels to my blazers, something I wouldn't be able to get off the rack. If you can't find something that fits your needs, don't settle, create it!"

Born and raised in the Bronx, Diego Leon is highly devoted to menswear, where as a preschool teacher he dressed well every day so that his students would feel comfortable in the uniforms they were required to wear.

Bernard Fouquet

Bernard Fouquet

Model—Hamburg, Miami, NY, London

"Style is feeling good in your clothes, and my personal style is mixing things together but when it is just about the suit, it's very classic, minimum accessories, I just love to let the suit speak—especially if it's custom, tailored."

Bernard Fouquet is a Wilhelmina Model, traveling between New York City, Miami, Hamburg, Barcelona and London.

Rodney Wallace

Rodney Wallace

Nike Athlete, Major League Soccer Player, Kansas City, USA

"I'm usually on the field, however when off the field, I want to look my absolute best. InStitchu was an easy and fun process to have my custom suit made. I love how the fit turned out for my body and loved being apart of the creative process."

Rodney Wallace is a professional soccer play for the New York City Football Club and Costa Rican National Team. As a Nike and AT&T sponsored athlete, Rodney was also a World Cup 2018 player and NCAA Champion, passionate about expressing himself off the field, as well as leading a healthy lifestyle.

Giles Russell

Giles Russell

Owner & Co-Founder of Two Hands Cafe, New York City

"Fashion means feeling comfortable in yourself based on what you're wearing—it's an expression of personality, it's telling the world who you are. One of the most important fashion choices you make in the day is choosing what fits you best."

Australian born Giles Russell came to New York City in 2012 with the hopes of creating a community style cafe—today, Giles runs Australian Cafe Two Hands, serving flat whites, avo smash, and acai bowls to those in the Big Apple. You can read more about Giles' story here.

Garrett Swann

Garrett Swann

Model, Entrepreneur, GQ Insider, New York City

"Style to me is personal. It’s about creating your individuality. When creating a suit at InStitchu I get the opportunity to customize my look based upon what makes me feel comfortable and confident. Battling the streets of New York, I need my armour and InStitchu has got my back."

Entrepreneur, GQ Insider and InStitchu Ambasador, Garrett Swan is a New York fashion influencer who has graced his "Silver Fox" persona across New York Publications including Buzzfeed, Huffpost, and OUT Magazine. His social media platform "The Sterling Compass," gives positive lifestyle direction to men across the globe.

Igee Okafor

Igee Okafor

Editor in Chief & Founder of BOND OFFICIAL, Model & Entrepreneur, New York City

"For me, personal style is supposed to be about looking, and feeling your best in a signature way. There are certain things you gravitate towards that give people a sense of who you are without having to say much. I enjoy a bit of polish, I enjoy clean, beautiful, and well fitted clothes. I find that I feel most confident particularly when I wear a custom designed suit. With InStitchu, it's great to always go into the Showroom, to see the new fabrics they carry. I love that the brand is one of the few places where I am able to design a suit from scratch from lapels to lining, to buttons, and so on. It's less about trends, and more about confidence in what makes you feel the most comfortable."

InStitchu Ambassador, model and men's lifestyle and fashion influencer Igee Okafor is based in New York City, and has recently become the Editor in Chief & Founder of BOND OFFICIAL. Igee is also a freelance writer, and creative consultant. You can read more about Igee's story here.

James Krause

James Krause

UFC & MMA Professional Fighter, USA

"I have long arms and legs but a slender torso, so InStitchu's made-to-measure suits and shirts worked well for me and got me feeling my best for fight night. Look good, feel good, do good is a motto I strive for."

James Krause is an American professional mixed martial arts Competitor and Entrepreneur, currently competing in the lightweight division of the UFC. Krause has been a professional MMA competitor since 2007.

Nick Phipps

Nick Phipps

Australian Rugby Union Player for Qantas Wallabies

"The Showroom customer service experience at InStitchu is amazing. Having access to style advice from my Stylist was great when putting together my custom suit. I don’t get a lot of chances to suit up so knowing that an expert has styled me gives me plenty of confidence when I do!"

Nick Phipps is an Australian Rugby Union Player for the NSW Waratahs and Qantas Wallabies.

Jamie Azzopardi

Jamie Azzopardi

Celebrity Stylist, Melbourne

"Style is more than the clothes you're wearing, its how they make you feel, how they make others feel looking at you and it’s a chance for you to openly express your personality through the joy of fashion, which is why custom is such a great option. Not only does it allow you to bring your vision to life but it also let’s you be in the design seat for the process. As a Celebrity Stylist, I can’t say enough about helping my clients achieve magical moments on red carpets or within their appearances but showing them through the design aspects only allows them to feel more comfortable in the clothes they are in!"

Jamie Azzopardi is a Celebrity Stylist and Culture Blogger based in Melbourne, styling celebrities from the runway, to the red carpet.

Andrea Atzori

Andrea Atzori

Owner & Director of Ambire, Sydney

"Being Italian, style and fashion have always been important to me. It is much more than a look or a trend, it is broader than that; it is in fact a lifestyle. I guess that looking sharp and on point, is both self awareness and confidence, no matter what the occasion is. And we, Italians, make use of fashion and style to make statements, which in turn is probably the reason why I chose my beautiful custom InStitchu pants and jacket. And we, Italians, make use of fashion and style to make statements, which in turn is probably the reason why I choose this beautiful pair of InStitchu pants and jacket."

Andrea Atzori is the Founder and Director of Digital Marketing Agency, Ambire. Andrea's vision for Ambire is to become the most client-centric digital marketing agency in Australia.

Ollie Barnes

Ollie Barnes

Barber at Barberhood, Sydney

"With good grooming, suiting, styling, comes confidence."

Manchester born and raised Ollie Barnes is a Barber at Sydney CBD barber shop Barberhood. He made the transition to sunny Sydney in 2016 and hasn't looked back since. You can read more about Ollie's story here.

Brent Richardson

Brent Richardson

Head Coach of the Brooklyn Kings Rugby Team & Google Marketing Manager, New York City

"Dressing sharp means that you show pride in your appearance, that in itself affects how you feel about yourself. It can even get you to be in the right frame of mind on the footy field—it's a lot about preparation—if you look after yourself, dressing well is a big part of that."

Aussie in New York, Brent Richardson is a Google Marketing Manager by day, and after-tech-hours, is the Head Coach of the Brooklyn Kings Rugby League Team. You can read more about Brent's story here.

Mohaby Jones

Mohaby Jones

Nightlife/Event Curator, New York City

"As someone who is big on the nightlife industry in New York, I know how important it is to dress well to get into the clubs and bars in this city. InStitchu helps me do my job in comfort, and in style, and I've got people asking me each night where I'm getting my well-fitted suits from."

Mohaby is a New York nightlife enthusiast and event curator. You can find him on the weekend at Gold Bar, Catch, or Soho House.

Ron Baker

Ron Baker

NBA Player, USA

"I was raised by wolves, so dressing in style doesn’t come easy. Thanks to InStitchu, I was able to find the perfect tailored suit for the upcoming season that fit me perfectly."

Ron Baker is an NBA player who has played for the New York Knicks.

Bill O'Brien

Bill O'Brien

Nike Athlete, Professional Lacrosse Player, New York City

"My motto is, 'Look good, feel good, play good'. With my custom InStitchu suit, looking good and feeling good is easy. I've never had a suit that had the perfect fit until now. Playing good is left up to me!"

Born and raised south of Syracuse, NY, Bill O'Brien was a three sport letter man in high school playing Football, Ice Hockey and Lacrosse. In 2019, Bill is a Nike Athlete and is currently playing for the Buffalo Bandits of the National Lacrosse League.

Tim Aquino

Tim Aquino

InStitchu New York Stylist

"I’m all about keeping it simple, allowing the fit and calculated coordination of colors to speak for themself. ‘Sprezzatura’ comes to mind with my intention on how I dress—it's that ability to not over do it, to not over accessorize and instead trust the precise fit of the garment and allowing the suit to be the vessel for the character of the man inside it. I am grateful for the opportunity to achieve this with all my clients in NYC ranging from pro-athletes, media personalities, and corporate hustlers."

Australian born InStitchu Stylist Tim Aquino, made the transition to New York City in 2018, where today, outside of work, he spends his days exploring the city and finding new places to run and maintain his healthy lifestyle (whilst also occasionally looking for the best pizza slice in the city).

Kevin Hubsmith

Kevin Hubsmith

Model, New York City

"Style to me is a form of speech. What I wear is what I want to convey to the people around me. I want my message to the world to be personal and show who I am. When customizing a suit with InStitchu, my message is spread through the thread and I make a personal connection with my garment."

Kevin Hubsmith is a Menswear Lifestyle Influencer, and a model represented by Muse Model Management, New York City. You will find him flaunting his unique style in the streets of New York City.

Robin McGowan

Robin McGowan

Co-Founder of InStitchu

"InStitchu helps you celebrate individuality—no matter your background, age, size or who you are, you can always create that perfect fit and design down to the very detail."

Having spent his younger years growing up in Italy and Europe, Robin McGowan developed an interest in menswear and fashion, gaining inspiration from some of the world’s most iconic fashion capitals. To this day, Robin applies this inspiration to his role as Co-Founder of InStitchu.

James Wakefield

James Wakefield

Co-Founder of InStitchu

"We've seen almost every kind of man step into our Showrooms—from Builders to Bankers to stay-at-home Dads, and that's something that I'm proud of."

With a Bachelor in Business, majoring in Finance and Banking Law at UTS, tech start-up enthuiast James Wakefield began as an Associate Advisor at Macquarie Bank for four years, prior to Co-Founding and launching InStitchu.

Tell us your InStitchu Custom(er) Story

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