style guide

What Makes Wool the Favoured Fabric of Tailors?

What Makes Wool the Favoured Fabric of Tailors? Finely tailored wool clothing has been a standard of quality for centuries. Fabric made from quality wool fibers is soft, light, and durable. It


15 essential garments from InStitchu that every gentleman should have in his wardrobe

Everyone knows garments that convey tradition, authority, credibility and elegance are the hallmarks of a gentleman's wardrobe. However, you do not have to compromise style for the sake of traditi


The world of Pitti Uomo

Twice a year in the mecca of Italian craftsmanship, the city of Florence, many make their way to pay homage to men’s fashion at Pitti Uomo. Your average Joe, however, may not understand the s


The Essential Chino Pants

Chinos are the essential pair of pants for the modern man. With its military background, the chino has reached the classic, relaxed, contemporary yet timeless status few garments reach. They join


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The ANZAC tradition: Two-Up

No annual pastime sums up our nation's love of a punt quite like Two-Up. The game has a simple set of rules, but over time has become steeped in tradition.  Believed to have originated around the


Are you the office sheep or peacock?

  Allow me to explain, are you the trendy one in the office or just another uniformed follower.... Today, we're diving head-first into the world of the tie & sock, to reinvigorate you

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